E*TRADE Financial Experience Designer in New York, New York


ETRADE is a leading financial services company and a pioneer in the online brokerage industry. Having executed the first-ever electronic trade by an individual investor more than 30 years ago, the company has long been at the forefront of the digital revolution, offering easy-to-use solutions for individual investors and stock participants. Founded on the principle of innovation and determined to level the playing field for individual investors, ETRADE delivers digital platforms, tools, and professional assistance to help investors and traders meet their near-and long-term investing goals. The Company provides these services both online and through its network of customer service representatives and financial consultants - over the phone at two national branches and in-person at 30 E*TRADE branches.

About the Design Team

The Design team at E*TRADE is a multi-disciplinary group focused on constantly reinventing convenience for our customers. As a company, we strive to give more independence in their financial lives and the Design team plays a strategic role in delivering that promise. We relentlessly pursue designing experiences that are modern, easy to use, easy to comprehend, meaningful, and gorgeous! To help achieve our objectives we are seeking a passionate, proactive and talented Experience Designer to join our Design team in New York.

As we undergo a company-wide transformation that brings us back to our legacy as the original FinTech brand, now is a very exciting time to be a designer at E*TRADE. Each designer is charged with being an agent of change, disrupting the status quo and shaping our next chapter!

About the role

The Experience Designer will support the Corporate Services Group, which owns our Employee Stock Plan offering and will work collaboratively to conceptualize, design and test experiences for Web and mobile apps. The role will require effective partnership with product management, engineering, data analytics, and design language.


  • Design end-to-end customer journeys for Web and mobile apps

  • Define the jobs-to-be-done from a deep understanding of customers' intent and business objectives

  • Define low and high fidelity designs and click-through prototypes

  • Contribute effectively to our design language and help evolve our visual vocabulary and pattern library

  • Collaborate with engineers and QA to ensure design quality at each step of the development process

  • Present designs and concepts to product managers, engineers and other stakeholders

Technical skills needed

  • Proficient in Sketch, InVision, and Keynote

  • Thorough knowledge of user-centered design principles and approach

  • Thorough knowledge of jobs-to-be-done concept

  • Experience building/working with component-based design systems

  • Experience in A/B testing and informing designs with data

  • Experience applying Accessibility best practices (WCAG)

  • Good understanding of Web technologies and their impact on UI design

  • Experience working in the full lifecycle of Lean/Agile delivery model

Soft skills needed

  • Passion for designing digital products and experiences

  • Pride in the work delivered and tremendous attention to details

  • Go the extra mile to deliver on time and to high quality standards

  • Great judgment, positive energy and curious about the business context

  • Self disciplined, self motivating, and self improving

  • Effectively communicate and present complex conceptual thinking visually and verbally


  • 4+ years in UX or Design required

  • College or University degree required in Art & Design, human factors or related field (Master's degree preferred)

  • Digital portfolio for review


We offer a competitive and comprehensive benefits package. Please visit https://etradecareers.com/why-work-at-etrade/employee-benefits to learn more about the opportunities.

E*TRADE Financial is an Equal Opportunity Employer who encourages diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, age, disability, citizenship, marital status, sexual orientation, gender identity, military or protected veteran status, or any other characteristic protected by applicable law.

Category: Innovation

Location: New York, NY

Job ID: IRC129953

Posted Date: October 6, 2017